According to the program Journal, 93% of all web traffic comes through search engines. We live in the age of SEO where it’s practically impossible to be a successful online business if you’re not ranking in search engines.
A decade ago, the competition was relatively easy. All you had to try to to to rank was specialize in certain keywords and your website would start to crop up within the list. But times have changed. Today, there are over a 1.5million websites within the world. Search Engines have tons of options to settle on from. So, you want to distinguish yourself in order that the algorithms choose you over your peers.
Add to this the very fact, that consistent with Moz, the primary page of Google captures 71% of all the clicks. in order that basically means the goal isn’t only to rank but to rank as high as possible. So how can we do that? How can we be the primary at Google? the solution is program optimization (SEO).
In the article, I will be able to ask you what SEO is, how it works, then continue to say the five best WordPress SEO plugins that you simply can use to drive traffic to your website.
What is SEO (Search Engine Optimization)?
As the name suggests, program Optimization is technically optimizing your content such it’s preferred by search engines, and hence results in organic traffic. the aim of SEO is to basically improve both the standard and therefore the quantity of the traffic you get.
For instance, if you’re a web haberdashery. you actually don’t want people trying to find fitness items on your website. the purpose is that you simply are getting to enjoy the traffic, as long as the people visiting your website have an interest in your product or service within the first place.
Similarly, if your content is optimized and ranking at a better spot in search engines, it’s getting to cause more traffic to your website.
Search Engines are like libraries. So, when someone searches for a particular term, they only surf through their database and return the results that match the content that was looked for.
As a result, when it involves SEO, your job is two-fold. One is to form sure that the search engines understand what your content is about. This way, when someone searches for terms related to your content, they’re going to be ready to identify it and return it to your website. the opposite is to
prove to them that your content is deserve ranking. So, let’s take a deeper dive into understanding how SEO works.
How does SEO work it ?
As I discussed earlier, SEO has evolved significantly over the previous couple of years. thanks to the fierce competition within the world wide web, search engines now believe multiple factors to rank the websites.
There are various metrics that come into play now when an inquiry engine like Google is trying to rank your website. a number of these include your domain ranking, page ranking, page keywords, name, social media weightage, etc. Its described best within the Infographic below.